Santander and Decolar, a Brazilian travel brand, joined forces to create a credit card.
It works like a regular fidelity card - the more you use it, the more points you earn.

But here's the twist: you can use your points on any airline, no restrictions, plus hotels and tours.
So, it's not an ordinary fidelity card; it's the "Infidelity Card" because you can use it with everyone.

We came up with this idea and launched a huge campaign to highlight this special feature.

 For English subtitles click on CC on YouTube display 

Fabio Jr. is a renowned celebrity in Brazil, adored by thousands of women and famous for his multiple marriages. That's why we featured him and his colorful relationship history in our campaign to spread the word about the "Infidelity Card."


Hi, I'm a senior creative copywriter from Brazil, currently based in Berlin. If you want to learn more about me, feel free to get in touch. Thanks for visiting.


Jung von Matt SPREE (currently)
VML Brazil (2023-2024)
Wunderman Thompson Brazil (2021 - 2023)
Suno United Creators (2019 - 2021)
Energy BBDO Brazil (2017 - 2019)
Leo Burnett Brazil (2015 - 2017)

+55 11 97427-3303
+49 1515 9994538


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